Category Archives: Productivity

Productivity is prioritization

Photo by Glenn Carstens-Peters on Unsplash

“If only I had another few hours a day…” is something that every busy person laments occasionally. As a parent of three young boys it is something that I find myself thinking almost daily. I imagine that I can turn more working hours into more productivity, more money, and ultimately more success. If only it were that easy.

The difference between me and Elon Musk is…well too many things to list here. One thing that we definitely have in common is that we both have twenty-four hours in our day. (Unless he has conquered the space-time continuum which I wouldn’t put past him.) He had twenty-four hours when he started his career and twenty-four hours now. Let’s not look at the seemingly superhuman entrepreneur who is simultaneously building rockets (SpaceX), trains (Hyperloop), and cars (Tesla) while powering homes (SolarCity) and, perhaps most impressive, finding a way to beat Los Angeles traffic (the Boring Company). Instead let’s imagine him at day zero of his entrepreneurial journey.

What did he do better than other entrepreneurs?

Work harder? Plenty of entrepreneurs work hard.

Get lucky? That probably played a part of it but definitely is not the whole story.

Prioritize? Definitely.

When all entrepreneurs have the same number of hours in a day what enables some to be more successful than others? Successful entrepreneurs get better returns on their time. They understand that productivity is not a function of time management but a function of priority management.

If you were to write down everything you do in a day you’ll find that (outside of familial and work responsibilities) a lot of it does not advance your progress towards your goals. Take that hour you spend on Reddit, pick up a healthy carryout dinner instead of cooking, skip the Netflix, and you have freed up multiple hours. But the important thing is what you spend those extra hours on.

Put everything except sleep (exercise, cooking, and television watching included) on your to do list (or block out time on your calendar). Organize your to do list by return on investment (ROI) (with your investment being your time) and you will always be working on the tasks that will have the largest impact on your success.

TLDR: Only do what is on your to do list. If you want to watch Netflix then put it on the list. Order your list by return on time invested. Work from the top of the list down. Success.

Your ONE thing for your next flight

Photo by Ross Parmly on Unsplash

I really love Gary Keller’s book The ONE Thing. It is a little long-winded but the idea it presents is very powerful:

“What is the ONE thing you can do right now that will make everything else easier?”

Putting this idea into practice forces you to consistently work on what is important and what will drive your business forward.

Unfortunately is isn’t always that easy. When you are in the office you’re often interrupted by phone calls, emails, and meetings. (I have yet to encounter a meeting that came anywhere close to qualifying as my one thing for the day.) At home I joke that my one thing is getting my children to bed so that I can accomplish my true one thing.

However there is a magical place where those interruptions don’t exist–an airplane. When flying you are free to put on some headphones and focus. This is an opportunity to pound out a blog post, craft a new feature for your product, brainstorm, or whatever task on your to do list that jumps out at you as something you have been procrastinating on because you aren’t able to put together two or three uninterrupted hours.

To make the most of this precious time I plan ahead. I pick my one thing before I leave for the airport and make sure that I have the files and research I need downloaded on my laptop. I get myself in the headspace that I need to be in to be productive (it can be a challenge to do with with security lines, flight delays, and the general madness of airline travel). What I do not do is get on a plane and hope that inspiration strikes.

(This blog post was something that languished on my to do list and today it is my one thing for my flight from St. Louis to Chicago.)

Even as I preach this I must acknowledge that this doesn’t work for all of my flights. Frequently with late afternoon or evening return flights I make my one thing small and quickly accomplished so that I can spend the remainder of the flight letting my brain unwind with a novel.

So I propose that you make the most of you next flight and do one thing that will push your business forward.

Safe travels.