I really love Gary Keller’s book The ONE Thing. It is a little long-winded but the idea it presents is very powerful:
“What is the ONE thing you can do right now that will make everything else easier?”
Putting this idea into practice forces you to consistently work on what is important and what will drive your business forward.
Unfortunately is isn’t always that easy. When you are in the office you’re often interrupted by phone calls, emails, and meetings. (I have yet to encounter a meeting that came anywhere close to qualifying as my one thing for the day.) At home I joke that my one thing is getting my children to bed so that I can accomplish my true one thing.
However there is a magical place where those interruptions don’t exist–an airplane. When flying you are free to put on some headphones and focus. This is an opportunity to pound out a blog post, craft a new feature for your product, brainstorm, or whatever task on your to do list that jumps out at you as something you have been procrastinating on because you aren’t able to put together two or three uninterrupted hours.
To make the most of this precious time I plan ahead. I pick my one thing before I leave for the airport and make sure that I have the files and research I need downloaded on my laptop. I get myself in the headspace that I need to be in to be productive (it can be a challenge to do with with security lines, flight delays, and the general madness of airline travel). What I do not do is get on a plane and hope that inspiration strikes.
(This blog post was something that languished on my to do list and today it is my one thing for my flight from St. Louis to Chicago.)
Even as I preach this I must acknowledge that this doesn’t work for all of my flights. Frequently with late afternoon or evening return flights I make my one thing small and quickly accomplished so that I can spend the remainder of the flight letting my brain unwind with a novel.
So I propose that you make the most of you next flight and do one thing that will push your business forward.