There is a concept known as luck surface area that suggests that the more you do, and the more you tell people about it, the greater your chance for success. Spend your time creating and communicating with your peers and you will be recognized for it.
The idea that being busy lowers your chances for success seems counterintuitive to that. After all if you are busy then you are by default having more interactions than someone who is not.
Busy work such as emails, Twitter, phone calls, etc. only increase your luck surface area if they are a part of a concentrated effort to network and move your efforts forward.
Being busy does not create the body of work that others will take notice of. Serendipity will not occur from paper pushing but, rather, will occur by setting goals and continually working to achieve them.
But first you must free yourself from the chains of bureaucracy and inefficiency that plague most organizations.
Combatting Busy Work
The best way to combat busy work is to implement systems that decrease the amount of time the work takes and, just as importantly, the amount of brain power devoted to it. For most people the place to start is in the inbox.
To start with do not spend all day inside your inbox. Check your email no more than a handful of times a day. You might be under the impression that your customers and coworkers would think the world is ending if you do not quickly respond to their emails but you would be wrong. If people needed immediate responses they would not use asynchronous communication and would instead pick up the phone to call you.
(I am aware that some people inexplicably expect email responses to be no more delayed than the speed of light allows. They often do funny things such as using words such as urgent or ASAP in the body of the email instead of using the high importance flags (and often on things that are not urgent at all). Those people need to be coached and it is up to you to do it or else you will never be able to fully focus on the things that really make a business successful.)
The second step is to turn off email notifications. Disable the new email pop-ups in Outlook and turn off the beeping on your phone. Those take you out of your train of thought and, as a knowledge worker, nothing is more important.
Now you are ready to tackle your emails at your own schedule rather than somebody else’s. Getting Things Done presents a very effective system that can be applied to your inbox. The system is:
“Do It, Delegate It, or Defer It.”
The premise is that if an email only takes a couple of minutes to act on or respond to then do it right then. If it can be delegated then forward it on. If neither of those can happen (it needs more than two minutes of your attention) then you defer it by putting it on your to do list or your calendar and then filing the email away out of your inbox.
(A pro-tip on your to do lists: You can drag an email to your tasks in Outlook or you can forward emails to services such as Asana, Evernote, or Trello to automatically add them. Just like with your emails address your to do list in your own time frame.)
By applying that system to each item in your inbox a few times a day you will arrive at the fantasy state know as Inbox Zero. It is much easier to achieve focus when diving into a project with no emails to address.
To lessen the number of emails you have to address each day setup filters so that certain emails are automatically filed away or added to your to do list.
Once you have tamed your inbox and created a single proper to do list (rather than writing tasks on whatever scraps of paper you have on your desk at the time) you are ready to tackle the busy work.
Start by documenting step-by-step each thing you do for one day. The next day spend some time going over that list (might help to include the boss on this) and identify anything that no longer needs to be done due to changes in the business. You would be surprised at the number of things that people do because they have always been done and nobody has bothered to stop and question it. Stop doing the things that do not need to be done.
Continue looking at the list and figure out where steps can be automated with a little technology. Investing a little bit of time and money automating processes will pay off in spades later.
Now you should have some systems in place to serve as defenses against busy work so that you can work on building the kingdom.
Capitalizing on Real Work
Begin by taking the time to identify things that are truly urgent which are the activities that are central to your business’ success or survival. That is where you want to concentrate your efforts.
Prioritize the activities and then set goals with actionable steps and timelines for each activity that you are going to create a project out of.
Those projects vary from business to business but could be a product launch, developing a new feature, a marketing campaign, or hiring. The bottom line is that you are trading busy work for the work that pushes your business forward.
That is the type of work that will increase your luck surface area and make others take notice of you both inside and outside of the company.